Advertising has been around since 1836, and it is still here up to this day because of how big of a business it has become. So much money has been invested in creating ads for traditional media but the assurance of landing customers isn’t always at par with the advertisers’ goals.
That’s why now we have digital advertising. Digital advertising is basically advertising through different social media platforms. Digital advertising is a newer form of making money out of media, but the production cost, time spent, and other collateral is less than that of traditional media. What’s even better about digital advertising is that we get a good grasp of the effectiveness of the ad.
Although digital advertising is a branch of advertising, the way to reach our audience is different digitally.
Have you heard of Web 2.0? It is where we see the thing connected to what we have previously viewed liked, shared and commented about. It’s actually very smart. As advertisers in the digital age, this is the chance where advertisers get to sell directly to prospect customers.
But, even as we have become adept to different social media platforms why do we still fail at digital advertising?
- Failing to think mobile
Yes, we know the ins and outs of traditional advertising, but that’s not how it’s done online. Sometimes, even the most effective traditional ads aren’t effective on digital.
So, how do we do it?
You must have a social media calendar. People hate it when they’re bombarded with too much ads. In our hopes to get money, subscribers, and a wide listing, we tend to overdo it. When we have a social media calendar, we can regulate our postings, and people could actually get to stop and read what we have to offer.
If we follow this calendar plan, more and more will be reached – daily.
- Advertising on the wrong site
Just because the site you’re planning to advertise to is an authority site with a big following, doesn’t mean it’s the site meant for your product or service to advertise on.
Make sure where you advertise reaches your target market too. It can be hard to choose, but when we put ads on the wrong site, this may actually damage our company.
- Faulty remarketing
Remarketing has continued to prove it’s effectivity over time. Remarketing is creating ads designed for the individual who has or who has not responded to the initial ad you posted. In this way, you can reach the prospective customer directly.
What we fail to do is we “untarget” the customers. We should not make them feel like they are being followed online, instead how we reach out to them must be spontaneous.
- Overly used ads
Yes, repetition is a thing. It is effective, but we don’t want to let people think that we don’t have time to create ads, and don’t you think this makes you a little desperate? Create a different ad message, and make sure you have a call to action.
- Social media + Ad mismatch
Don’t use the same ad in every social media platform. Yes, there’s only one message in all the ads, and yes the ads must be coherent, but that doesn’t mean it should be the same.
For example, Facebook is more for lengthy posts like testimonials and stories. You could also upload videos on Facebook. Instagram is for 15 second videos and well-curated pictures. You should know the type of ad that fits best for that social media platform.
Digital Advertising is promising. It brings a lot of opportunities for advertisers to be known. But as everything advances, so should our techniques in how we advertise our products.Read more
With thousands of the websites on the internet with a target market the same as yours, it can be difficult to get readers to actually view your site.
As marketers, we often ask ourselves “Why isn’t there enough traffic?” And as we try to know the answers, we may be getting even less and less traffic.
There are many reasons why we do not get enough traffic, and little did we know, most of them we ought to oversee.
So, what is “web traffic”? Basically, web traffic is having people on the internet stay on your site because your content is interesting, meaningful, and educational.
So why isn’t there enough traffic?
- Your content is not “worth” reading
Sometimes, when we overthink what we want to say, it comes out too forced. Because we want to impress our readers, and create traffic we fail to relay our message properly.
Search engines have become very keen in choosing good content. When your content is not high quality, don’t expect high ranking.
Take note that like you, Google and other search engines value what their readers read. Don’t blame it on them, they’re just doing their job!
So, what type of content is worth reading?
A content worth reading is timely. Readers like to know what’s on the now – try to make content that will keep them updated.
A content worth reading is relatable. When people can relate to your content, they will look forward to more content coming from you.
A content worth reading passes the SEO Copywriting Standards.
- Your keywords are barking at the wrong tree
When we search for topics, the top on the list is usually our basis in writing our headline and the keywords we use, but because there are so many other authority sites, we as beginners lose the chance on landing a spot at first page in the ranking.
What should we be doing then?
For example, your niche is on skin care. Instead of writing the most common title “how to get rid of pimples” write, “How to have clearer skin in 7 days.” In this way, you are more specific, and the keywords you use may land in the first page, as long as the article that goes with it is of high quality. We should have knowledge in the most common keywords, and use a different way to articulate you title.
- Your site is slow – maybe too slow
Put yourself in a position where you need to search something ASAP and you land on a site that’s too slow, what would you do? You will definitely leave the site before it loads. Lucky for you, there are thousands of other sites to search from but that’s a loss in the site you tried to open.
No matter how big the efforts you put in your content, or how much time you’ve spend promoting your blog in other social media platforms, when your site is slow, your traffic is low.
But imagine clicking on a site that loads after four or five seconds, you can increase the possibility of landing one or two pages in the first 10 positions.
As a beginner, you need to put extra effort to get traffic. It may seem frustrating, but at least you’ve come this far. Now that you know some common mistakes, you would want to avoid it right?
If you’ve read this and still didn’t get the traffic you’ve hoped for, contact us!Read more