With thousands of the websites on the internet with a target market the same as yours, it can be difficult to get readers to actually view your site.
As marketers, we often ask ourselves “Why isn’t there enough traffic?” And as we try to know the answers, we may be getting even less and less traffic.
There are many reasons why we do not get enough traffic, and little did we know, most of them we ought to oversee.
So, what is “web traffic”? Basically, web traffic is having people on the internet stay on your site because your content is interesting, meaningful, and educational.
So why isn’t there enough traffic?
- Your content is not “worth” reading
Sometimes, when we overthink what we want to say, it comes out too forced. Because we want to impress our readers, and create traffic we fail to relay our message properly.
Search engines have become very keen in choosing good content. When your content is not high quality, don’t expect high ranking.
Take note that like you, Google and other search engines value what their readers read. Don’t blame it on them, they’re just doing their job!
So, what type of content is worth reading?
A content worth reading is timely. Readers like to know what’s on the now – try to make content that will keep them updated.
A content worth reading is relatable. When people can relate to your content, they will look forward to more content coming from you.
A content worth reading passes the SEO Copywriting Standards.
- Your keywords are barking at the wrong tree
When we search for topics, the top on the list is usually our basis in writing our headline and the keywords we use, but because there are so many other authority sites, we as beginners lose the chance on landing a spot at first page in the ranking.
What should we be doing then?
For example, your niche is on skin care. Instead of writing the most common title “how to get rid of pimples” write, “How to have clearer skin in 7 days.” In this way, you are more specific, and the keywords you use may land in the first page, as long as the article that goes with it is of high quality. We should have knowledge in the most common keywords, and use a different way to articulate you title.
- Your site is slow – maybe too slow
Put yourself in a position where you need to search something ASAP and you land on a site that’s too slow, what would you do? You will definitely leave the site before it loads. Lucky for you, there are thousands of other sites to search from but that’s a loss in the site you tried to open.
No matter how big the efforts you put in your content, or how much time you’ve spend promoting your blog in other social media platforms, when your site is slow, your traffic is low.
But imagine clicking on a site that loads after four or five seconds, you can increase the possibility of landing one or two pages in the first 10 positions.
As a beginner, you need to put extra effort to get traffic. It may seem frustrating, but at least you’ve come this far. Now that you know some common mistakes, you would want to avoid it right?
If you’ve read this and still didn’t get the traffic you’ve hoped for, contact us!