“Emails are dead, use this instead.” Ever heard of this lines before.
Think it’s true?
No. It is not. But because with the emergence of various social media sites, we have come to a misconception that emails are dead, are ineffective.
It is not. Up to this day, email marketing is still one of the best ways to reach your clients.
Because you can reach them personally.
Emails have been used in business and they are means of communication – anywhere. Also, since emails are personal, there are higher chances of engagement via emails. When people tend to look at emails with subject lines that interest them.
Email is also made for business.
As noted in How to Start A Digital Agency Using the Client’s Existing Customer Base, email is the primary vehicle used even with local businesses to not only bring in new customers, but also to increase retention, and make customers aware of additional services.
Now, how do we make the most of email marketing?
EXPAND EMAIL LIST
First we need to increase the size of our email list. Many company blogs fail to have opt-in forms where their clients could reach them.
The absence of this, or if placed in somewhere unseen, we lose our chances of increasing client interaction and audience reach.
To get that balance of quality user experience and the company’s blog goals, place the opt-in forms in:
1. Feature or Pop-up Box
Did you ever try to visit a site and immediately a pop-up appears which says “Want to get info daily? Subscribe to our newsletter to get updates and facts every day.” That’s basically the feature or pop-up box.
This works extremely well because it describes what your site is about; it’s catchy but not annoying; and they see the benefits of your newsletter.
2. Top of the Sidebar
The top of the sidebar is the classic location where people expect to see an email opt.
3. Bottom of Article
This is below the footer. Someone who finished reading your entire blog can see this. This is like the call to action after that blog post.
Forms put in here encourages the readers since they’ve read good content, they have the assurance of reader greater content in the future if they subscribe to the site.
CREATE HUB PAGES
The good thing about creating hub pages is that it can highlight your best content, get high ranks in search engines and generate qualified email leads.
How do you create hub pages?
1. Address an important topic in your industry
Addressing a significant topic in the industry gives readers a heads up if they are interested in the topic of the landing pages.
2. Link your best content
In linking your best content, choose the best of the best, maybe 5 pieces will do.
Make sure too that the content you’d be linking is related to the subject matter.
Note that hub pages will be featured greatly on your site to be visited by people who want more of the topic, so make sure the articles you like are remarkable.
3. Keep the updates coming
Since you’ve already put up links where you showcase the best of the best content you have and you’ve stirred-up your readers’ interest, the final step is to add an email opt-in form to let readers know how to get more content – this is another opportunity to build you email subscription list.
Who doesn’t want a free download? Create free downloads – this can be a great source of email leads. What do they get from downloads? They get information that is useful for them.
But make sure to put them behind email opt-ins. This will encourage them to subscribe to your newsletter (remember, your goal is to grow your list), before getting perks like free downloads.
RE-SOURCE A RESOURCE
Content from other resources like paper, e-books, and infographics can be re-sourced the way you want it to – in short use it in another medium.
What is guest posting? Guest postings is created to generate more email signups as well as higher SEO rankings.
It has been great for some companies, but people tend to skip these messages on their emails.
To avoid getting skipped, you need to create more strategies aimed at making your guest posts more attractive.
KEEP IT HIGH
How do we keep engagement rates high?
1. More clear, less creative
When it comes to open rates, people want you to get to the point. While flowery words are great for blogs, clarity is best for open rates.
2. Know the right time
People check their emails first thing in the morning to get updates, or before they sleep, to be informed of whatever it is hey have missed throughout the day. That’s the best time for those emails to start coming in. As a rule, send 1-4 emails monthly.
These certain times are applicable to most but not all clients. So it’s best to check.
3. Avoid Spam filtering
First things first, always avoid spam trigger words like prominent calls to action (CLICK NOW), the use of words like “re” and “fwd” have been used by spammers and bad HTML coding like converting a Microsoft file to HTML. Simply put, avoid being spammy.
If possible, make sure that the sender information is personalized. For example, if given the choice to reply to either an email coming from ‘Emily’ than getting an email from ‘No response’, I’d choose the one with a name, always.
5. ‘Ignore’ Triggers
Always avoid the ignore triggers. These must be kept out of your subject line. (Free, Help, Percent Off, Reminder)
When people see this, they tend to think it’s an advertisement.
6. Get to the point
The reader doesn’t have all day to read through your whole email before he/she gets the point. So make sure that when you send an email, get to the point.
As much as possible, address the “What’s in it for me?” question immediately.
This is just a basic guide to list-building. If you found this article helpful, make sure to tell us. We’d love to hear from you!