3 Simple Ways to Find Real Estate Investors to Sell More Houses

Selling houses in a crucial financial decision and took a lot of effort in selling the houses to legitimate real estate investors. For the successful financial transaction, it is very important to work with a professional, experienced, and trustworthy real estate investors. If you are into real estate business and want to sell more houses to real estate investors, the first and foremost thing you have to do is create a powerful real estate investor buyer list.

Real Estate investors review the market, purchase the residential or commercial properties based on their objectives to gain a financial return.

It includes fixes-and-flips, rental, sale, purchase, ownership of the property for profit. They take the financial risk to build long term wealth.

Let’s have a look at how to find Real estate investors to sell more houses.

1. REAL ESTATE INVESTMENT CLUB OR EVENTS

There are many websites such as National REIA, REI Club, and Connected Investors – all which have a real investment club. They host meetups and events, where like-minded individuals meet for discussion and networking. These websites are the best source to find out local real estate investor clubs around you. Check and find out when and where they are having their next meeting and attend.

These meetups are an excellent place to get connected with real estate investors. Joining these meetups, you will get to learn new information about real estate investing, find a mentor, and network with other investors. You will encounter with many investors who might be interested in your properties.

However, being a part of such real estate investor clubs, you will not only obtain the access of club members but also their networks. Club members have partners or investors in other areas. As a result, it will help you in finding more real estate investors. It is well said that “Grow your net worth by growing your network”.

Also, There are forums on the real estate investor website who organizes investor program or investor mentor program around the area. Try to find out and attend them.

2. ONLINE RESOURCES

With the growing era of the Internet and social media, online resources are one the best way to find real estate investors. Start searching online with your desired keywords, for instance, “home buyers” or “companies that buy houses near me” and Google will give you the entire list of real estate investors. You can also check their website and reviews. Investors who have bad reviews, you should stay away from them as it will affect your financial transaction. Make a list and call the one who has good reviews.

Be a part of different forums, Facebook groups, and LinkedIn pages in order to be a part of their discussion on every aspect of real estate investing. Become an active member of the groups and forums by regularly posting, sharing, and commenting on their post and discover the real estate investors. When you established a good presence of yours, send them a direct message for a personal meeting.

Getting involved in different real estate groups will also give you the chance to post your ads online with your additional details such as your contact number and a few photos of your properties asking investors to contact you. Posting ads online might interest them. Additionally, you can also post your ads online because most of the real estate investors spend their lot of time searching for properties and new deals, they might come across your ad.

There are some free websites such as craigslist where real estate investors or group of investors post their ads stating “we buy houses” on their real estate section. Create a list of such ads with the contact details, call or mail them to fix a meeting.

Lastly, you can also use the website, such as “MLS” and For sale by owner” listings to find professional real estate investors.

3. PRINT ADVERTISING

Print media is an old school method to find out the real estate investors for selling your investments. However, it is still the most effective and inexpensive one. Post your ads on newspaper to attract your potential real estate investors. Give all the details accurately such as property description, offer terms and your contact details.

You can always ask your local real estate agent if they personally know any investors. Finding real estate investors through a word of mouth is also a good option because they will be recommended by someone else.

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6 List Building Tactics For Exponential Growth

“Emails are dead, use this instead.” Ever heard of this lines before.

Think it’s true?

No. It is not. But because with the emergence of various social media sites, we have come to a misconception that emails are dead, are ineffective.

It is not. Up to this day, email marketing is still one of the best ways to reach your clients.

Why?

Because you can reach them personally.

Emails have been used in business and they are means of communication – anywhere. Also, since emails are personal, there are higher chances of engagement via emails. When people tend to look at emails with subject lines that interest them.

Email is also made for business.

As noted in How to Start A Digital Agency Using the Client’s Existing Customer Base, email is the primary vehicle used even with local businesses to not only bring in new customers, but also to increase retention, and make customers aware of additional services.

Now, how do we make the most of email marketing?

EXPAND EMAIL LIST

First we need to increase the size of our email list. Many company blogs fail to have opt-in forms where their clients could reach them. 

The absence of this, or if placed in somewhere unseen, we lose our chances of increasing client interaction and audience reach.

To get that balance of quality user experience and the company’s blog goals, place the opt-in forms in:

1. Feature or Pop-up Box

Did you ever try to visit a site and immediately a pop-up appears which says “Want to get info daily? Subscribe to our newsletter to get updates and facts every day.” That’s basically the feature or pop-up box.

This works extremely well because it describes what your site is about; it’s catchy but not annoying; and they see the benefits of your newsletter.

2. Top of the Sidebar

The top of the sidebar is the classic location where people expect to see an email opt.

3. Bottom of Article

This is below the footer. Someone who finished reading your entire blog can see this. This is like the call to action after that blog post.

Forms put in here encourages the readers since they’ve read good content, they have the assurance of reader greater content in the future if they subscribe to the site.

CREATE HUB PAGES

The good thing about creating hub pages is that it can highlight your best content, get high ranks in search engines and generate qualified email leads.

How do you create hub pages?

1. Address an important topic in your industry

Addressing a significant topic in the industry gives readers a heads up if they are interested in the topic of the landing pages.

2. Link your best content

In linking your best content, choose the best of the best, maybe 5 pieces will do.

Make sure too that the content you’d be linking is related to the subject matter.

Note that hub pages will be featured greatly on your site to be visited by people who want more of the topic, so make sure the articles you like are remarkable.

3. Keep the updates coming

Since you’ve already put up links where you showcase the best of the best content you have and you’ve stirred-up your readers’ interest, the final step is to add an email opt-in form to let readers know how to get more content – this is another opportunity to build you email subscription list.

FREE DOWNLOADS

Who doesn’t want a free download? Create free downloads –   this can be a great source of email leads. What do they get from downloads? They get information that is useful for them.

But make sure to put them behind email opt-ins. This will encourage them to subscribe to your newsletter (remember, your goal is to grow your list), before getting perks like free downloads.

RE-SOURCE A RESOURCE

Content from other resources like paper, e-books, and infographics can be re-sourced the way you want it to – in short use it in another medium.

GUEST POST

What is guest posting? Guest postings is created to generate more email signups as well as higher SEO rankings.

It has been great for some companies, but people tend to skip these messages on their emails.

To avoid getting skipped, you need to create more strategies aimed at making your guest posts more attractive.

KEEP IT HIGH

How do we keep engagement rates high?

1. More clear, less creative

When it comes to open rates, people want you to get to the point. While flowery words are great for blogs, clarity is best for open rates.

2. Know the right time

People check their emails first thing in the morning to get updates, or before they sleep, to be informed of whatever it is hey have missed throughout the day. That’s the best time for those emails to start coming in. As a rule, send 1-4 emails monthly.

These certain times are applicable to most but not all clients. So it’s best to check.

3. Avoid Spam filtering

First things first, always avoid spam trigger words like prominent calls to action (CLICK NOW), the use of words like “re” and “fwd” have been used by spammers and bad HTML coding like converting a Microsoft file to HTML. Simply put, avoid being spammy.

4. Personalize

If possible, make sure that the sender information is personalized. For example, if given the choice to reply to either an email coming from ‘Emily’ than getting an email from ‘No response’, I’d choose the one with a name, always.

5. ‘Ignore’ Triggers

Always avoid the ignore triggers. These must be kept out of your subject line. (Free, Help, Percent Off, Reminder)

When people see this, they tend to think it’s an advertisement.

6. Get to the point

The reader doesn’t have all day to read through your whole email before he/she gets the point. So make sure that when you send an email, get to the point.

As much as possible, address the “What’s in it for me?” question immediately.

This is just a basic guide to list-building. If you found this article helpful, make sure to tell us. We’d love to hear from you!

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5 Strategies To Get More From Your Video Marketing

Video marketing has arrived and is here to stay.

Now this 2017 is where it’s at the peak because all the people are becoming fonder of the digital over traditional forms of media, especially since they don’t always have the time to look through readings and books and written articles, one thing why people like video more is the convenience it brings.

And with YouTube being the largest video search engine, people are turning to it for more information, news, life hacks, reviews and the like.

As marketers we want to gain an even wider audience reach, of course.

Because our audiences have turned to videos, we as marketers need to make it easier for them to view and understand our videos, to be on top of the competition.

Let’s not forget about the fact that videos take a lot of work.

From pre-production which includes planning, brainstorming, writing creative scripts and storylines, creating storyboards, looking for shooting sites, and doing this all over until you get the perfect story, to the production process itself which includes creating and bringing to life what you’ve started in pre-production, with all the specific angles, shots, and generally the whole look of your video, to finally post-production which includes editing, rendering and editing more till your heart drops and finally get contented and happy with what your video has turned out.

And it doesn’t end there, imagine the amount of time, effort and money you’ve spent to make this video. It will be painful if you don’t get the results you wanted for this. It would be painful to not see any audience feedback from what you did.

So to prevent all the pain and the losses, here’s how to make most out of your video outside of investing in the right camera

1.Start at a certain time option

If you create a custom link that will make a viewer start at a certain time, you’ll definitely send your marketing message clearly and immediately, they don’t have to wait for the whole video to come about before they get what you want to say.

How to do this? When you click the SHARE button below the video, you will see a box that says START AT, and you can go from there, assigning the exact time the video you’re about to share shall start. Very easy, and effective.

2. Transcripts and the search bar

Did you know that inserting captions in your video allow you to get more chances of showing up at the top of the search bar? One of Google and YouTube’s criteria in ranking is transcription, so what are you waiting for.

How to do this? Just click the CC (closed caption, a.k.a. subtitles) option and you can choose whether to upload a transcript file, paste a full transcript (YouTube will generate the timings) or do the safest and most accurate which is to type as you watch the video.

3.Customize your URLs

YouTube makes you customize your URL for a more personalized feel to it. And it’s easier for your audience to remember. Because we want to develop a certain form of recall, right?

How to do this? Go on in and explore your YouTube account settings. Click the ADVANCED option and go to the NAME section. Note that you must be eligible to change the URL, so if you see that option there, click on and change. Think of your custom link properly because you can only change it once.

4.Adding links

YouTube allows you to add annotations on the description box of each of your videos. This is where you can link your website, or your other channels, which is very strategic for a marketer.

5.Add music to make it more interesting

What’s a good video without music right? Music adds excitement, and it adds more to the emotion your video is trying to evoke. YouTube provides a wide collection of royalty free music and sound effects where you can choose from. Just go to the Audio Library in the Creator Studio.

You don’t want issues with copyright here, so even though you won’t find the latest pop songs, at least you’re given a good selection to choose from.

YouTube is a life changer. But before YouTube contributes a great impact in your company, first do your part in creating ground breaking and well thought of content.

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WHERE TO START?

With the success we have seen in digital marketing, it’s not uncommon to get inspired. If you have a background in marketing or have been exposed to the latest media trends, you might probably have grasped a thing or two in the essentials in digital marketing.

But how do you start?  What do you have to do?

“You have to stand apart by offering high quality, relevant experiences to audiences that you truly understand.” ~ Adam Audette, Chief Knowledge Officer, RKG

The quote you just read is true. You have to stand apart. Although you may have an interest in marketing like many others, think of your edge. What do you have that they don’t? What can you offer that they can’t?

You have to offer high quality and relevant experiences. Now, how quality is high quality? How relevant is relevant? To answer that you should know your target market. Knowing you target market will make creating content easier for you. If you know how your target market beats, you know you’re producing something relevant. How do you know it’s of high quality? You know it is high quality when you’re generating traffic already.

You must reach out to an audience you truly understand. Now, assess yourself. Do you really understand everything about your audience? Do you really know how they think? What makes them happy? What gets them excited? You should understand your audience the way a mother understands her toddler’s words. You should understand how they react to things and what angers them. Assessing your grasp of your target market is important because this can make or break you.

Now that you know that. Here’s how to get started in your Digital Marketing Mogul Journey:

  1. Stay updated.

You must know every hot and trending topic. If you read everything, you are aware of how to tackle things. If you read everything, you can foresee probable problems and make solutions even before it starts happening.

As marketer must know the trends and must know how to work with these trends.

  1. Apply what you’ve learned

You may have a Bachelor’s Degree in Marketing, but marketing is not textbook. It’s focused more on applying all you’ve read and all the principles you’ve been exposed to.

Create marketing strategies and by implementing it, you get a first-hand experience on what’s effective for your company and what’s not. One tip in implementing these is creating a checklist, if the things on the list are not checked, work on how to get it done.

  1. Create Good Content

Good content goes with everything. When you have mastered the art of creating good content, you will certainly have greater chances of being known.

Good content must be relatable and engaging. Always write in the simplest way. Highfalutin words can be intimidating and it defeats the purpose of audience engagement.

  1. Connect with your customers

Always make sure that you target market is happy and satisfied.  When you get happy customers, it increases you sales. You should know that by now. When you connect with your customers, you create a feeling of affinity, and people like it when they’re part of something, and that they can have a say at something.

To be a marketing mogul, you have to understand the basics. When you don’t have a good grasp of the basics, you may encounter mistakes that could have been prevented if you knew the basics.

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Advertising has been around since 1836, and it is still here up to this day because of how big of a business it has become. So much money has been invested in creating ads for traditional media but the assurance of landing customers isn’t always at par with the advertisers’ goals.

That’s why now we have digital advertising. Digital advertising is basically advertising through different social media platforms. Digital advertising is a newer form of making money out of media, but the production cost, time spent, and other collateral is less than that of traditional media. What’s even better about digital advertising is that we get a good grasp of the effectiveness of the ad.

Although digital advertising is a branch of advertising, the way to reach our audience is different digitally.

Have you heard of Web 2.0? It is where we see the thing connected to what we have previously viewed liked, shared and commented about. It’s actually very smart. As advertisers in the digital age, this is the chance where advertisers get to sell directly to prospect customers.

But, even as we have become adept to different social media platforms why do we still fail at digital advertising?

  1. Failing to think mobile

Yes, we know the ins and outs of traditional advertising, but that’s not how it’s done online. Sometimes, even the most effective traditional ads aren’t effective on digital.

So, how do we do it?

You must have a social media calendar. People hate it when they’re bombarded with too much ads. In our hopes to get money, subscribers, and a wide listing, we tend to overdo it. When we have a social media calendar, we can regulate our postings, and people could actually get to stop and read what we have to offer.

If we follow this calendar plan, more and more will be reached – daily.

  1. Advertising on the wrong site

Just because the site you’re planning to advertise to is an authority site with a big following, doesn’t mean it’s the site meant for your product or service to advertise on.

Make sure where you advertise reaches your target market too. It can be hard to choose, but when we put ads on the wrong site, this may actually damage our company.

  1. Faulty remarketing

Remarketing has continued to prove it’s effectivity over time. Remarketing is creating ads designed for the individual who has or who has not responded to the initial ad you posted. In this way, you can reach the prospective customer directly.

What we fail to do is we “untarget” the customers. We should not make them feel like they are being followed online, instead how we reach out to them must be spontaneous.

  1. Overly used ads

Yes, repetition is a thing. It is effective, but we don’t want to let people think that we don’t have time to create ads, and don’t you think this makes you a little desperate? Create a different ad message, and make sure you have a call to action.

  1. Social media + Ad mismatch

Don’t use the same ad in every social media platform. Yes, there’s only one message in all the ads, and yes the ads must be coherent, but that doesn’t mean it should be the same.

For example, Facebook is more for lengthy posts like testimonials and stories. You could also upload videos on Facebook. Instagram is for 15 second videos and well-curated pictures. You should know the type of ad that fits best for that social media platform.

Digital Advertising is promising. It brings a lot of opportunities for advertisers to be known. But as everything advances, so should our techniques in how we advertise our products.

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With thousands of the websites on the internet with a target market the same as yours, it can be difficult to get readers to actually view your site.

As marketers, we often ask ourselves “Why isn’t there enough traffic?” And as we try to know the answers, we may be getting even less and less traffic.

There are many reasons why we do not get enough traffic, and little did we know, most of them we ought to oversee.

So, what is “web traffic”? Basically, web traffic is having people on the internet stay on your site because your content is interesting, meaningful, and educational.

So why isn’t there enough traffic?

  1. Your content is not “worth” reading

Sometimes, when we overthink what we want to say, it comes out too forced. Because we want to impress our readers, and create traffic we fail to relay our message properly.

Search engines have become very keen in choosing good content. When your content is not high quality, don’t expect high ranking.

Take note that like you, Google and other search engines value what their readers read. Don’t blame it on them, they’re just doing their job!

So, what type of content is worth reading?

A content worth reading is timely. Readers like to know what’s on the now – try to make content that will keep them updated.

A content worth reading is relatable. When people can relate to your content, they will look forward to more content coming from you.

A content worth reading passes the SEO Copywriting Standards.

  1. Your keywords are barking at the wrong tree

When we search for topics, the top on the list is usually our basis in writing our headline and the keywords we use, but because there are so many other authority sites, we as beginners lose the chance on landing a spot at first page in the ranking.

What should we be doing then?

For example, your niche is on skin care. Instead of writing the most common title “how to get rid of pimples” write, “How to have clearer skin in 7 days.” In this way, you are more specific, and the keywords you use may land in the first page, as long as the article that goes with it is of high quality. We should have knowledge in the most common keywords, and use a different way to articulate you title.

  1. Your site is slow – maybe too slow

Put yourself in a position where you need to search something ASAP and you land on a site that’s too slow, what would you do? You will definitely leave the site before it loads. Lucky for you, there are thousands of other sites to search from but that’s a loss in the site you tried to open.

No matter how big the efforts you put in your content, or how much time you’ve spend promoting your blog in other social media platforms, when your site is slow, your traffic is low.

But imagine clicking on a site that loads after four or five seconds, you can increase the possibility of landing one or two pages in the first 10 positions.

As a beginner, you need to put extra effort to get traffic. It may seem frustrating, but at least you’ve come this far. Now that you know some common mistakes, you would want to avoid it right?

If you’ve read this and still didn’t get the traffic you’ve hoped for, contact us!

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